Sales is described as "Any of a number of activities designed to promote customer purchase of a product or service".
Purpose of sales inlude:
•To Achieve Sales Targets
•To Achieve Market Share Targets
•To Manage Dealer Network
•To Organize Sales Training
•To Handle Customer Complaints
•To Manage Sales Promotion Campaigns
•To Effectively Cover Market
Sales management is attainment of an organization's sales goals in an effective & efficient manner through planning, staffing, training, leading & controlling organizational resources.
Sales is regarded as a profit center versus rest of the functions of the organization which are cost centers.
Personal selling is the crux of sales. Technology has greatly increased the scope of personal selling.
Sales process:
Sales sees a high rate of attrition, generally. Therefore, it is necessary to develop a sales force instead of depending on a few individuals.
Sales hierarchy:
Sales works on a commission basis.
Sales figures for ITC's cigarette business:
Distribution is a natural by-process of sales. It refers to the making of products available for selling to the end customer. Distribution follows more of less a similar model:
Purpose of sales inlude:
•To Achieve Sales Targets
•To Achieve Market Share Targets
•To Manage Dealer Network
•To Organize Sales Training
•To Handle Customer Complaints
•To Manage Sales Promotion Campaigns
•To Effectively Cover Market
Sales management is attainment of an organization's sales goals in an effective & efficient manner through planning, staffing, training, leading & controlling organizational resources.
Sales is regarded as a profit center versus rest of the functions of the organization which are cost centers.
Personal selling is the crux of sales. Technology has greatly increased the scope of personal selling.
Sales process:
Sales sees a high rate of attrition, generally. Therefore, it is necessary to develop a sales force instead of depending on a few individuals.
Sales hierarchy:
Sales works on a commission basis.
Sales figures for ITC's cigarette business:
Distribution is a natural by-process of sales. It refers to the making of products available for selling to the end customer. Distribution follows more of less a similar model:
